Product Marketing, Product Management, Web Marketing
I am a Product Marketing Manager with 6 years of experience in advertising and digital marketing.
Until recently I worked for MacPaw, a software development company creating maintenance utilities for the macOS market. In this role I was responsible for B2C strategic marketing including demand generation and GTM strategies, creating roadmaps and customer journeys, A/B testing and funnel optimization. I managed a dedicated marketing team and worked in close collaboration with the product development team.
Before joining MacPaw I worked as a Product Marketing Manager for online dating businesses, such as Together Networks (Noosphere) and Cupid plc.
Additionally, I help small companies and startups with marketing and product growth, specifically with identifying user segments, developing messaging and positioning. I’m truly passionate about my work and always eager to connect with other marketers.
Specialties: Marketing Strategy, Demand Generation, Product Messaging and Strategy, Paid Acquisition, Optimization and A/B testing, Market Research, GTM strategy, Analytics, Creating Roadmaps, Product Specs, Agile & Scrum, Product Activation